Engagement shows the quality of executed digital activities. There are many things to measure when we want to improve the quality of digital assets. For an instance, the number of web traffic is categorized as awareness. Then, bounce rate and time on site are categorized as engagement. The smaller bounce rate number of digital ads / SEO activities, the better web traffic resulted. The longer time on site (the time spent of a visitor in a website) determines a great experience a visitor has. This condition is not a general formula to all website.
Each digital platform has 3 main aspects. They are able to give maximum effects for doing awareness, engagement and conversion. However, each engagement level is tailored made according to objective and strategy that you want to execute.
There is no general standard. The measurement is made based on basic analysis through a/b testing and set the standard. The variable points to measure at engagement:
Facebook by like, share, and comment.
Twitter by love, re-tweet, and mentions.
Youtube by subscriber, comments, like/dislike, share.
The result will be given though reports and comprehensive analysis. Moreover, we also give insight to develop the next programs.
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