At least, there are 3 things to prepare.

• Know the situation in your surrounding. What the market wants, their behavior, what is your competitor (strength and weakness), your brand SWOT, and other information you need to understand beforehand
• Set clear objective and Key Performance Index
• Determine your target audience (age, location, gender)

A group of particular people who have been determined, identified as the targets.

The most important thing on digital marketing is to get a bulls eye message. It is different with a conventional media that holds larger audiences, digital marketing is personal and customized based on unique needs of each individuals. Going viral or to be ‘the talk of the town’ depends on the contents and optimization done through paid and community.

Social media platforms, such as Facebook, Instagram, Twitter, Path, Line. Search engine, such as Youtube and Google.

This is like ‘Choose all Avengers team or one of them is more powerful’. The answer is yes and No. It depends on your objective, strategy and KPI set in the beginning. Each platforms has it own use and delivers different impacts. An integration between some platforms may give an maximum outputs, especially when it is followed by a comprehensive optimization through paid marketing and SEO.

Your KPI is a main factor to determine a budget. For brand awareness, you only need to invest Max. IDR 350/view

• Reach
• Impression
• Traffic

There is no general standard in digital world. However, we can analyze the same industry and study the competitors to set a measurement standard to achieve.